The 14-Day Sprint
A compressed campaign, shot high-key and close-in. Two Chestermere households — the Vegas already inside the porch light, the Marins still walking the path toward the lighthouse. Same lake. Same last frame.
14
Days end-to-end
2
Families on camera
1
Porch light waiting
The Product
Every home in the sprint is a real showhome open this weekend at Clearwater Park — from black-and-white modern farmhouses on Marina Row to bright board-and-batten bungalows on Lighthouse Green.
The Cast
Read left to right. The Vegas are already inside — clapping, mid-laugh, porch light glowing. The Marins are still on the path — walking past their reserved lot, letting themselves want it out loud.
Moved in · Spring
Lot 14 · Marina Row
The Porchlight House — 4 bed · 2.5 bath · 2,010 sqft · keys in hand
The polka-dot dress. The red flannel. Two kids clapping at the front door before it's even open. This is what the last frame of a search looks like.
“The kids picked their rooms before we picked the countertops.”
Walking the path · pre-possession
Lot 22 · Lighthouse Green (reserved)
The Lighthouse Green Bungalow — 3 bed · 2 bath · 1,640 sqft · possession Fall
Two daughters, matching backpacks, a father in white linen and a mother in indigo — a family already inside the postcard, still holding the key in their pocket.
“We walked past our lot four times before we let ourselves believe it.”
From above
Both families walk out their front doors and land here — same green, same water, same red-and-white marker on the horizon. The postcard is the amenity.
Parallel Story · Fourteen Days
Every day of the sprint carries both households in parallel — one already home, one on the way — until day fourteen, when the porch lights come on together.
01
Kickoff
Both households on location. High-key, close-in — porch light on for the Vegas, sunset walk to the lighthouse for the Marins.
Vega track
Vega porch set — 18 framesMarin track
02
Edit
Cut two 45-second stories. Same score. Same colour grade. Different door.
Vega track
Vega reel — 'Already Home'Marin track
03
Reveal
Two mirrored landing pages launch in the same hour. Visitors self-select which one they are.
Vega track
/story/family — Vegas at homeMarin track
04
12-page editorial insert drops to Calgary SE + Chestermere walks. Cover A to move-up postal codes, Cover B to first-time buyer codes.
Vega track
Cover A · Vega porchMarin track
05
Open
Visitors meet the families they've already seen in the ads.
Vega track
Vega porch open-house (Sat)Marin track
06
Close
The Marins get their keys. Both porch lights on at once.
Vega track
Marin key-handover shootMarin track
The Amenity Set
The clubhouse, tennis courts, indoor pool, and lakeside path aren't renders — they're the sprint's supporting cast.
On location
Community Clubhouse
On location
Clubhouse Green
On location
Indoor Pool
On location
Tennis + Pickleball
The Kit
Every asset in the sprint has a Vega version and a Marin version — same frame, same grade, different door.
Household A
Cover A · Vega porch high-five
Household B
Cover B · Marin lighthouse walk
Household A
Reel A · 'Already Home' 45s
Household B
Reel B · 'Almost Home' 45s
Household A
Landing A · /story/family
Household B
Landing B · /story/right
Household A
Direct-mail A · move-up postal split
Household B
Direct-mail B · first-time postal split
End frame · Day 14